Blue Ocean Strategy will show you how strategic innovation is more attainable and closer to you than you once thought. It provides a systematic roadmap to generate innovative, actionable and sustainable profitable growth ideas.
Benefits of attending the course from Anexas :
- Professional trainers
- Soft and hard copy of the material
- Data analysis on real data
- Online support
- Certification from Anexas
FEATURES
It’s grounded in data
It pursues differentiation and low cost
It creates uncontested market space
It empowers you through tools and frameworks
It provides a step-by-step process
It maximizes opportunity while minimizing the risk
It builds execution into strategy
It shows you how to create a win-win outcome
FAQ
What is the meaning of blue ocean strategy?
Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. It was introduced by W. Chan Kim and Renée Mauborgne in their best-selling book of the same name.
What is Blue Ocean Strategy Summary?
The authors argue that leading companies will succeed not by battling competitors, but by systematically creating "blue oceans" of uncontested market space ripe for growth. The strategy represents the simultaneous pursuit of high product differentiation and low cost, thereby making competition irrelevant.
What is the red ocean strategy?
Red oceans are all the industries in existence today – the known market space, where industry boundaries are defined and companies try to outperform their rivals to grab a greater share of the existing market. Cutthroat competition turns the ocean bloody red. Hence, the term 'red' oceans
What is a strategic move?
A strategic move in game theory is an action taken by a player outside the defined actions of the game in order to gain a strategic advantage and increase one's payoff. Strategic moves can either be unconditional moves or response rules.
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